What do you think the main motivation behind funding a startup is? Yes, you guessed it right, for most investors, it’s the high return on investment. So, whatever your product, service, target audience, or value proposition is, you need to generate revenue for your investors. And to successfully generate revenue, you need to have a […]

Have you ever thought that the startup you are founding now could become a part of your identity for the rest of your life? People will always associate the name of the startup with your name. Not only that, the right name can help your business stand out from the competition, while a wrong choice […]

“Marketing” – is one of the essential aspects of business that founders often overlook at the beginning of their journey. But if you look closely, you’ll see that most successful ventures today are historically good at marketing. Take Apple as an example, from their revolutionary 1984 “Apple II” campaign, “Why every kid should have an […]

A startup is only as strong as its team. Finding the right team structure for your tech startup is essential to its success. While there is no one-size-fits-all formula, founders must follow some basic principles. In this guide, we will outline the key things you need to focus on and tips for assembling the perfect […]

There is a famous saying, “Look before you leap,” If you are thinking of starting a startup, this saying is a must to follow.  Too often, startup founders rely on their intuition and past experience to determine what products and services to offer consumers. While this can be a successful approach for some startups, it’s […]

If you’re an entrepreneur with a great idea, you probably dream of turning it into something big, maybe even a unicorn. Reaching this goal requires a significant financial investment, and that’s where fundraising comes into play.  In order to attract investors, you must go through a series of stages demonstrating the potential for your company’s […]

You have started a startup or thinking of starting one with some similar-minded co-founders. Both you and your co-founders are excited and working hard to make this dream a reality. At the same time, you guys are riddled with one question “how to spit equity fairly.” so that everyone remains happy and provides as much […]

Have you ever wondered why most successful CEOs don’t start their own startup? That’s because starting a startup is like entering a hornet’s nest that even most experienced executives dare not venture into. In reality, founders have a very stressful life under all the glamour and glory they get. The stress comes from thousands of […]

What’s the best way to develop your product – in-house or outsourcing, or is there anything in between? All options have merits and demerits, but which is right for you? In this blog post, we’ll deep dive into in-house development vs outsourcing, explore their pros and cons and alternate options so you can make an […]