Shopify Development for a Premium Rug Brand Trusted by Interior Designers for Over 10 Years

Overview

This Montreal-based rug brand had spent over a decade earning the trust of interior designers and architects across North America. Their curated collections spoke for themselves in person. Online, they had no presence to match that reputation.

They came to Technext with a clear brief: build a digital store that reflects the authority they had already built offline, and make it accessible to a global audience.

Development

The client came with their own design. Technext’s job was to bring it to life on Shopify without losing what made it feel premium.

Theme Customization The base Shopify theme was customized to match the client’s design precisely. Typography choices like the Voyage typeface were implemented to reinforce the brand’s refined aesthetic. Spacing, color, and layout were all adjusted so the store felt considered, not templated.

Custom Plugin Development To give their product catalog the exposure it needed, Technext developed a custom plugin that enhanced how products were surfaced and discovered within the store. This went beyond what standard Shopify functionality offers out of the box.

Interaction and Motion Subtle animations were added throughout the browsing experience. Nothing excessive, just enough to make the store feel alive and intentional, which matters for a brand selling to design-conscious buyers.

Checkout Flow The purchase journey was built to be frictionless from the first page to the final confirmation. Onboarding to checkout was treated as a single continuous experience, not a series of disconnected steps.

Outcome

A Montreal brand with 10 years of offline credibility now has a digital storefront that matches it. The store is built to handle a global audience and positioned to grow alongside the brand.