Custom Shopify Store Development for a Sustainable Lighting Brand | Technext

Overview: This portfolio shows you how Technext developed a custom Shopify store for a sustainable lighting brand. It’s an American brand shipping eco-conscious lighting over 20+ European countries.

The Challenge: Retail and Wholesale on a Custom Shopify Store

Running retail and wholesale from the same Shopify store sounds straightforward. In practice, it rarely is. Retail customers take their time. They compare products, inspect images, read FAQs, and need a smooth path from discovery to checkout.

Wholesale buyers want something completely different like trade pricing, bulk options, and a fast route to get in touch.

Serve one audience well, and you risk alienating the other. The client needed both, plus multi-currency and multi-language support for 20+ countries.

They came with a design ready to go. Our job was to execute it without compromise.

The Solution: Retail and wholesale, finally under one roof

A dual-audience Shopify store only works when the structure underneath it is right. We took the client’s finished design and built a custom theme that handled retail browsing, wholesale inquiries, and international operations, all in one place.

Shopify Navigation Built for Two Types of Buyers

Lighting shoppers think in rooms, not product categories. We built two ways to browse: by product collection and by room.

Bedroom, dining, kitchen, staircase. Customers enter the catalog from whichever direction feels natural, while wholesale buyers follow a completely separate path that never interrupts the retail experience.

Product Pages Built to Convert Considered Buyers

A lighting purchase is not an impulse decision. Every product page was built to answer every question before it becomes a reason not to buy.

Image zoom, variant selectors for color, diameter, and color temperature, full specification tables, and a FAQ accordion covering installation, dimmability, and returns. Nothing left unanswered.

Multi-Currency and Language Support

The client ships across Europe, North America, Asia Pacific, and Latin America. The store reflects that from the moment a visitor lands. Multi-currency support switches automatically by location. A language toggle sits in the header. Every customer shops in their own currency and language without any extra steps.

Custom B2B Wholesale Flow

A dedicated wholesale page handles bulk orders of 10 lamps or more. A custom inquiry form collects company details and order specifics. No third-party app, no separate site. Just a clean, direct path for business buyers.

Secure Payment Gateway Integrated Into Shopify Checkout

A secure payment gateway was integrated into the Shopify checkout flow. It supports smooth card processing, order confirmation, and transaction security. The integration was tested across multiple scenarios to meet Shopify’s PCI compliance standards.

Self-Service Post-Purchase Flow

Three self-service flows were built directly into the store. An order tracking page lets customers look up shipments by order number. A return registration flow handles item selection, photo upload, and confirmation. A help center covers common questions across multiple categories. A persistent helpdesk widget runs across every page.

Mobile-First Shopify Development for a Global Audience

For a brand shipping globally, mobile performance is not a feature. It is a baseline requirement. The entire store was built and tested across devices: phones, tablets, and desktops, ensuring the experience holds up wherever the customer is shopping from.

The Outcome

The store launched on schedule, pixel-perfect against the original design brief. No scope changes, no post-launch issues.

Within 60 days, the results were clear. Add-to-cart rate climbed 38%. Wholesale inquiries grew 2.7x. Support tickets dropped by 42%. The store served 20+ countries from day one with no phased rollout needed.

Two audiences. One storefront. Built right the first time.

Ready to build your Shopify store?

Whether you are launching from scratch or rebuilding an existing store, Technext delivers custom Shopify development that works for your business, not just out of the box. Talk to us today.